Guesto

Aspiring Digital Raconteur

  • RSS My Twitter Feed

    • An error has occurred; the feed is probably down. Try again later.
  • Flickr Photos

    P8020516_share

    P8010512_share

    P8010511_share

    P8010510_share

    More Photos
  • By Date

    June 2017
    M T W T F S S
    « Jun    
     1234
    567891011
    12131415161718
    19202122232425
    2627282930  

Posts Tagged ‘ideas’

Cleanvertising spotted in Farringdon, London

Posted by guesto on August 19, 2008

I spotted this in London today – the first example of “Cleanvertising” I
have personally seen – at the Smithfield Market end of St John’s
Street in Farringdon.

Cleanvertising in London

Cleanvertising in London

If you are not familiar with the concept of cleanvertising, I suggest you have a quick read of this post on Springwise, which is where I first heard of it.

Although it looks like someone has spray painted the pavement, it has actually had the graphic cleaned out of the dirt on the floor. So the Bacardi graphic is the clean bit, the contrast is how dirty the floor is.

I love this idea because it allows a brand to go geurilla without upsetting anyone or getting fined. It is free media and if the council doesn’t like it, it provides a nice nudge for them to clean the pavement.

So how could this be relevant to Sainsbury’s?
We are looking for places and ways to remind customers to not forget their reusable bags. Could this be a fun and very PRable of getting the message out there? Opens up a new take on “cleaning up”!

Posted in Other Marketing | Tagged: , , , , , | Leave a Comment »